Gaurav Sharma bags a pivotal role in the remake of popular

Gaurav Sharma bags a pivotal role in the remake of popular Pakistani sitcom Nadaaniyaan!



The show will be aired on BIG MAGIC channel

every Monday to Friday at 5:00 pm


Gaurav Sharma, previously seen in ‘Diya Aur Baati Hum’ has been approached for the remake of popular Pakistani sitcom Nadaaniyaan. Having bought the rights, BIG MAGIC will be re-producing the show for the Indian audiences.

With each having a different perspective in life, the story revolves around Naman Verma aka Nandu, his wife Chandini and brother Pushkar Verma aka Pappu. With a self-proclaimed writer, a push-over wife and a clumsy younger brother, one can expect nothing but a laugh riot from this family!

Gaurav Sharma is will play one of the lead characters Pushkar as the serial gears up to go on-air in September. Pappu is a fun loving, happy-go-lucky person who is a wannabe actor. He’s a true opportunist. He does wrong things and if he gets caught he simply blames it on someone else!

Says Gaurav, “I love comedy and I have enjoyed watching the original sitcom. It’s great that Big Magic is remaking the series for the Indian audiences. The character of Pappu in this show is a complete dramebaaz and I think that’s what the audiences will like watching. After reading the script myself, I felt so connected with the character that I now think like Pappu and behave the way he would! As an actor I have always preferred to take up challenging roles and making people laugh is extremely difficult. The audiences are in for a treat and will get to see a completely different side of me!


Tune in to Nadaaniyaan starting 9th  September every Monday – Friday at 5:00 pm only on BIG MAGIC!


For further information, please contact:

Atul Malikram


Public Relation business in India



Public Relation business in India

PR 24x7 Network Limited 

PR 24 x7 Network Limited proved significance of public relations


It will not be out of order to say that during present competitive era, hardly few   entrepreneurs will be found saying that they are happy with what they are doing for their business/brand  promotion at their own levels. Although the claim of success seems to be apparently acceptable, but one thing is sure that such claiments would have certainly taken services of a competent public relation company for promoting company, in past. Hats off before such companies for bringing their clients in comfortable zones.


Now if an individual or industralist, is in need of  a competent PR company, lot of excercises will have to be done because competency of a capable  PR company is assessed on the basis of various aspects including – command on  subject, expertise, network, media relation and many more.


PR 24×7 Network Limited the fastest evolving PR company of the country equipped with all necessities of public relation business makes own identity on account of following .


The company has


  • own network in 11 states and 33 cities of country
  • rich experience of issue management
  • been working for 24 hours x7days
  • won faith of clients


Established in 2006, PR 24×7 Network Limited head quartered at Indore provides following services to customers:


Relation management, Digital PR, Releases in Urdu new papers, Press releases, Press conferences, Newstracking, Issue management, One on one.


PR 24×7 Network Limited has shown stupendous growth in business from 2006 the year of inception. Against the business in the FY 2006-07, the growth in FY 2012-13 is 1550%, really a matter of pride for a PR company with 7 years of age.




• ISO 9001:2008 Certified Company.


• SA 8000:2008 Certification for Implementing Corporate Social Responsibilities.


• Outstanding Communication capabilities.


• Ranks among the leading and most respected public relations Companies in Hindi belts


• Sound knowledge of mainline, business, trade and specialist media throughout India.


• Excellent relationship with journalists at all levels: publisher, editor, senior correspondents and reporters.


• Long standing personal association with the media community enables us to pitch well to the right journalism and helps in getting information about features and stories being   planned.,


• Exhaustive up to date all India databases of journalists covering various sectors from print and electronic media and wire agencies.


PR 24×7 Network Limited is providing services to various sectors, including Automotive, Health, Entertainment, Insurance, Steel, Chemicals, Power and many more.   



For more information

Please contact

Atul Malikram


ROMEDY NOW launches in India




                        ROMEDY NOW launches in India

Times Television Network extends its English entertainment portfolio with an exclusive channel


National, August 28th, 2013:India’s largest media conglomerate, The Times Group, is all set to broaden its horizons with its latest venture in the English entertainment category- ROMEDY NOW. Catering to all urban,up-scale audiences, ROMEDY NOWis a one of a kind English entertainment channel with a uniqueblend of ‘Love & Laughter’.


Speaking on the launch of the channel, Mr. Sunil Lulla, Managing Director & Chief Executive Officer, Times Television Network, said, “We atTimes Television Network, are excited to strengthen our footprint in the English entertainment category with the launch of ROMEDY NOW. The success of MOVIES NOW highlights the tremendous opportunity that the category presents, with both viewers and advertisers. ROMEDY NOW addresses that section of the urban audience that boasts of high propensity to spend and whowill welcome new and rejuvenated entertainment.”

The English Entertainment category in Indian Television Broadcasting has clocked an astounding TVTgrowth of 98%; with exponential growth in both Reach & Time spent. The English Entertainment Category reaches out to over 150 million television viewers on a monthly basis,which is why it is referred to as ‘Urban Mass’ *(Source: TAM). However the English Entertainment Category continues to be highly under-valued & under-monetised in terms of both advertising revenue & subscription revenue, which is set to change, with more consumers accessing phenomenal content.

Mr. Ajay Trigunayat, CEO, English Entertainment Channels, Times Television Network, commented, “We changed the game in the English Movie Category by challenging the status quo with the launch of MOVIES NOW in 2010. Extensive research has revealed, the audience is seeking highly differentiated and personalised content; and the identification of this ground breaking shift of genres and the significant gap between behaviour vs. need, has led to the conception of ROMEDY NOW.This is in congruence with the global trend of growing viewer preference for light-hearted entertainment and thereby we are proud to offer a unique entertainment destination dedicated to ‘Love &Laughter’.”

ROMEDY NOW is the onlychannel in the world to bring about a marriage of ’Love & Laughter’in a seamless manner. Its Best in Class content, sourced from across the world, will showcase both movies & series to distinctively entertain its urbane audiences.This will include premium new content, yet to be launched worldwide.Its impressive HD quality movies & series content, is sure to be an attractive magnet for MSOs & DTH operators seeking to provide world class content to their growing digital household base.ROMEDY NOW will make women & men laugh & hold-hands, with content that is fresh, original and exciting.


Elaborating on the brand, Mr. Harsh Sheth, Associate Business Head, ROMEDY NOW, added, “ROMEDY NOW is the go-to destination for the ‘time-pressed’ urban masseswho neglect the most important aspects of life -‘Love&Laughter’.Therefore,the essence of the brand, ROMEDY NOW, is crystallised in three words -‘LOVE.LAUGH.LIVE.’ brought to life in ‘Warm Golden Yellow’.”

The channelwill be available in dual feedsinState-Of-The-Art High Definition (HD) and 5.1 Digital Surround Soundas ROMEDY NOW+and in Standard Definition as ROMEDY NOW, across all platforms- Cable, DTH,IPTV and emerging technologies, asPay services.

Love. Laugh. Live and don’t forget to tune in to ROMEDY NOW!

Launching in India soon




ROMEDY NOW+ (HD) & ROMEDY NOW – Premium English Entertainment Channelsusher‘Love & Laughter’ togetherfor the first time. It is the exclusive destination for urban women & menoffering distinctive international content.


About Times Television Network:

Times Television Network is part of India’s largest media conglomerate, The Times Group.  It houses upscale brands including ET NOW – India’s No. 1 Business News channel; MOVIES NOW – India’s leading English Movies channel; ROMEDY NOW – a unique destination for Love and Laughter; TIMES NOW – India’s No. 1 English News channel; and zoOm – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in 45 countries across the globe.


For further information, please contact:

Atul Malikram


Kajol joins Help A Child Reach 5 campaign to promote hand washing

Kajol joins Help A Child Reach 5 campaign to promote hand washing

Mumbai, August 2013 – World-famous film actor and mother,  Kajol has today urged people to join her in supporting the cause of hand washing with the Lifebuoy’s ‘Help A Child Reach 5’ campaign which aims to eradicate diarrhoea, one village at a time. The campaign has adopted Thesgora, a village in Madhya Pradesh with one of the highest rates of diarrhoea to inculcate hand washing habits.

To help more children reach the age of 5, Kajol is urging people to donate to hand washing programmes. The donations can be made online at u-tube and the proceeds from the donations will go to Population Services International (PSI), a leading health organization for implementing hand washing programmes.

For every donation made, Lifebuoy will match the donation amount for its hand washing programmes. Lifebuoy will also donate 1 rupee to hand washing programmes every time the ‘Help a Child Reach 5’ video is shared online.

The campaign was launched with the release of a film of Kajol speaking about the importance of hand washing to prevent child deaths and urging people to donate to the cause and share Lifebuoy’s award-winning ‘Help a Child Reach 5’ video.

Kajol said, “As a mother, I was moved to tears while watching the film. It is simply not acceptable that a child dies from preventable diseases. I am proud to be supporting Lifebuoy’s ‘Help a Child Reach 5’ campaign. I would urge everyone to donate to the cause of spreading hand washing awareness. The simple act of hand washing can save the lives of so many children.”

Worldwide, 1 child dies from diarrhoea or pneumonia every 15 seconds. That’s two million children each year. Hand washing with soap at key occasions can reduce diarrhoea by 45% and pneumonia by 23%. Hand washing with soap is critical in India where over 6 lakh children under 5 die each year due to diarrhoea and pneumonia.

Samir Singh, Lifebuoy Global Brand Vice President, said, “Lifebuoy has changed the hand washing behaviour of 130 million people so far. With Kajol’s support we hope to share the film with millions of people across India, spreading the message of hand washing with soap to more people thus helping save the lives of children.”

Lifebuoy’s programmes teach school children, new mothers, and the community the practice of hand washing with soap at key occasions. This intervention also aims to contribute to United Nations Millennium Development Goal 4 (MDG 4) – to reduce the mortality of children under five by two-thirds by 2015.

Watch Lifebuoy’s Help a Child Reach 5 video here:

About Lifebuoy

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits.  With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2015. Since 2010, with the launch of the Unilever Sustainable Living Plan, Lifebuoy has changed the handwashing behaviours of 130 million people globally and 47 million people in India.

Lifebuoy has been synonymous with health and hygiene since it first landed on Indian shores in 1895. It has been spreading the message of health and hygiene for over 100 years, and over two thirds of India’s households use Lifebuoy at least once a year. The famous Lifebuoy jingle “Tandurusti ki rakshakarta hai Lifebuoy, Lifebuoy hai jahantandurusti hai wahan” is the health anthem of India. Lifebuoy’s Swasthya Chetna was the single largest rural health and hygiene educational programme ever undertaken in India.

About the Unilever Sustainable Living Plan

The Unilever Sustainable Living Plan (USLP) sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact.

The Unilever Sustainable Living Plan, launched in November 2010, set three key goals to be achieved by 2020:

1) Help more than a billion people take action to improve their health and well-being;

2) Source 100% of agricultural raw materials sustainably;

3) Halve the environmental footprint of its products across the value chain.


For Media Contact:

Atul Malikram


Benadryl® partners with 92.7 BIG FM to launch a nationwide hunt for the ‘Golden Voice’


Benadryl® partners with 92.7 BIG FM to launch a nationwide hunt for the ‘Golden Voice’



Jammu boy Nikhil Majotra among the 12 finalists to perform in front of Bollywood Playback Singer Abhijeet


The 50-year Dr. trusted cough syrup brand Benadryl® in partnership with 92.7 BIG FMis in the final leg of the Benadryl®BIG Golden Voice contest. The show is a unique, first-of-its-kind radio based singing talent hunt contest being conducted across the network’s 45 stations to identify the one ‘BIG Golden voice’ of the country.


Bollywood’s popular singer Abhijeet will judge the final round of twelve shortlisted contestants battling it out for a golden opportunity to sing in an upcoming Bollywood film. Since the launch of the contest in July, Benadryl®BIG Golden Voice has received an overwhelming response from audience across India, with scores of talented singers participating in the hunt.


TusharMurdeshwar, Vice President – Marketing, Consumer Division, Johnson & Johnson Ltd said, “Benadryl® has always been at the forefront of innovation and it remains our endeavor to provide tailor-made solutions to address all symptoms in the cough category. As a cough solutions expert, we understand the impact that a bout of bad cough can have on one’s voice, especially to that of a singer. Through this association, we hope people become aware of the importance of timely and effective care for cough.”

Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “92.7 BIG FM is proud to be associated with Benadryl BIG Golden Voice contest, a first-of-its-kind radio based talent hunt. Individuals often have abilities that go undiscovered. We are glad that the competition has provided many gifted voices a chance to sing. We thank singer Abhijeet for partnering us in this endeavor and look forward to discovering the new BIG Golden Voice of India in the finals. While the contest encourages talent and provides them with new opportunities to bring out their best, it also presents fresh and exciting content to listeners of 92.7 BIG FM.”

Nikhil Majotra from Jammu is one of the 12 finalists. The finals of the Benadryl® BIG Golden Voice contest will be aired on 92.7 BIG FM every Saturday from 3:00 p.m. – 5:00 p.m. and Sunday from 5:00 p.m. – 7:00 p.m., where 3 singers will be eliminated every Saturday. The grand finale will be aired on September 14.

Listeners across Indiaenjoy listening to a unique voice hunt on the award winning radio stationand canalso support their favourite singer by means of SMS voting.Jammu residents can improve the chances of local resident Nikhil Majotra of winning the title of Benadryl® BIG Golden Voice by sending an SMS to 55454 – BIG (SPACE) BGV (SPACE) NAME OF THE CONTESTANT



For further information, please contact:

Atul Malikram


Just track the leading monitoring and research company of India is providing value added doing services to its clients from 476 destinations


Just track the leading monitoring and research company of India is providing value added doing services to its clients from 476 destinations

When a businessman is little or more worried about fall in the business, when a corporate loses sleeps due to more activeness of competitors, when despite all out efforts the present business is not yielding the expected results, then the affected concern searches the effective remedy. During last decade the need of a competent monitoring company was felt by such sufferers and a few names have emerged on the screen also, but whether all of them were competent enough to meet the requirements of their clients? No.

Just track the leading monitoring and research company of India is providing value added  doing  services to its clients  from 476 destinations including the following services:

•             TV (16 News Channels)

•             Online (500+ Portals and blogs)

•             E papers (From 476 destinations}

•             Magazines (60+ business magazines)

•             News Papers


Key notes:

Media Monitoring

The media monitoring team of Justtrack monitors newspapers, periodicals and online site based on the keywords related to its clients and their respective competitors.  Intelligent tracking of client and industry reportage keeps its clients abreast with valuable information on a daily basis.


The research team of Justtrack analyses the reportage to provide information about the positioning/image of its clients in Print and online media. The key functions of research team includes assigning tonality to the news pieces & editorials, measuring the impact of PR activities, analyzing the trend and comparing the positioning of clients brand with its competitors. With its products : monthly media analysis dossier, Press Release impact report, Industry newsletters and quarterly reports, Justtrack helps the clients to develop the right strategy to overcome the challenges they face across media.

Deliverables (Daily)

• 8:00 AM            Online Updates

• 8:30 AM            SMS Updates

• 9:30 AM            Financial & Mainline Coverage Grid

• 10:30 AM         Regional Coverage Grid

• 11:30 AM         Competitors Coverage

• 12:30 AM         Industry / Policy Updates

• 4:00 AM            Evening Coverage Updates



Reports-Print & Online

•      Media Analysis Dossiers

•      Comparative reports

•      Press Release Impact Reports

•      Industry Analysis

•      Monthly Newsletters

•      Key Message Analysis

What Justtrack makes exclusive is that the company does not believe in lethargy in reporting system. Daily reports on clients and competitors are tracked and sent to clients well before they leave beds for cup of tea. Our own strong network in 15 states and 50 cities facilitates us in sticking to time schedule.


For more information please contact

Atul Malikram



Toyota Kirloskar Motor launches India’s First Locally Manufactured Hybrid Car – All New Camry Hybrid


Toyota Kirloskar Motor launches India’s First Locally Manufactured Hybrid Car – All New Camry Hybrid

Marks an important milestone in the history of Indian Automobile Industry


  • All New Camry Hybrid is the first ever locally manufactured hybrid in India
  • Globally the 9th country to manufacture Toyota hybrid
  • Pioneers in hybrid technology, Toyota has sold more than 5 million hybrid vehicles all over the globe  
  • Newly developed Hybrid exclusive engine 2.5L beltless petrol engine combined with an electric motor
  • Total system power of 205 PS
  • Electronically Controlled Continuous Variable Transmission (E-CVT)
  • Best in segment mileage of 19.16 kmpl 
  • Low CO2 emission – 122.8 gm per km
  • Priced at 29,75,000/-  (ex showroom Delhi)
  • Booking and deliveries start today


August 28, 2013, Delhi: Toyota Kirloskar Motor (TKM) today launched India’s first ever locally manufactured hybrid – The All New Camry Hybrid. The vehicle will be manufactured at a separate assembly line within TKM’s second plant located in Bidadi, near Bangalore, in Karnataka.  Globally India is the 9th country to manufacture Toyota hybrid vehicles.

The petrol Camry, the legendary cornerstone of  Toyota brand, was first introduced in 2002, in India. In 2012, TKM began locally manufacturing the petrol Camry. Like its petrol counterpart, the New Camry hybrid is based on the 7th generation of the Camry.

Aptly named Hybrid which means ‘fusion’, the Camry hybrid combines a newly developed hybrid exclusive 2.5L Beltless petrol engine with an electric motor. The vehicle runs on Hybrid Synergy Drive, which intelligently senses when to switch between the two power sources – petrol engine and electric motor. It controls the engine and motor output for optimum fuel efficiency.  The battery supplies electricity to the motor, enhancing the driving power. The engine and motor together give an impressive total system power output of 205 PS.

In addition to powering the vehicle, the motor is activated as a generator to convert the moving vehicle’s kinetic energy into electricity. The generated electricity charges the battery. This process, usually happens at the time of decelerating and braking and is called regenerative braking.

The vehicle gives an exceptional mileage of 19.16 kmpl*, the best in its segment. A testimony to its hybrid technology the car produces just 122.8 gm of CO2 emissions per km of driving, which is far lesser than the conventional vehicles of similar engine size.  The Camry Hybrid comes with an Electronically Controlled Continuous Variable Transmission (E-CVT), which provides enhanced driving performance, with reduced fuel consumption and lower NVH.

The All New Camry Hybrid has been styled befitting a prestige sedan and is fully loaded with high end luxury features. In addition to the features available in the petrol Camry, the Camry Hybrid comes with more than 35 enhancements. The ride experience is heightened by an extremely quiet ride, the vehicle is almost soundless, especially when you start it. The high density dashboard silencer material, acoustic windshield glass and the E-CVT further brings down the engine noise and avoids sounds from outside, entering the car. Like its petrol counterpart, the Camry Hybrid offers best-in-class cabin space, derived from the impressively designed wide body.

The Camry Hybrid also introduces first in segment luxury features  

–      Power recline rear seat

–      Rear armrest with controls for power recline rear seats, power sunshade for rear windshield, audio system and air conditioning

–  3 Zone Air conditioning facilitates individual temperature controls for the driver, front passenger and rear passenger, enabling perfect comfort for everyone

The All New Camry Hybrid is priced at 29,75,000/- (ex showroom Delhi) and  is available in four vibrant colours – grey metallic, white pearl crystal shine  ,silver metallic and  attitude black. 

Speaking about the introduction of The All New Camry Hybrid in India Mr. Hiroshi Nakagawa, Managing Director and Chief Executive Officer, TKM said “The Camry Hybrid is India’s first locally manufactured Hybrid vehicle. Manufacturing the Camry hybrid locally, in India, marks a very important milestone in the history of TKM and the Indian automobile industry. It is our endeavor to offer the best vehicles with most advanced technology to India. Toyota is a pioneer in Hybrid technology and thus we were very keen to manufacture the all New Camry Hybrid in India, as well. This is in line with Toyota’s global philosophy to encourage the use of hybrid vehicles across the globe, for a greener tomorrow. Manufacturing Camry hybrid locally will be yet another step towards Toyota’s global commitment.”

Mr. Sandeep Singh, Deputy Managing Director and Chief Operating Officer, Marketing and Commercial, TKM added “Toyota Camry, the globally renowned flagship brand of Toyota is further strengthened in India with the introduction of All New Camry Hybrid. Toyota hybrid has a history of more than 15 years to its credit and over 5 million cars across the globe.

The New Camry petrol introduced last year has seen wide acceptance by our customers. To further reiterate Toyota’s commitment, we are extremely delighted to bring in the New Camry with hybrid technology to the Indian market. Our main objective behind introducing this product in India is to further generate awareness on hybrid technology amongst Indian customers.

The New Camry Hybrid is an ideal combination of a luxury sedan and hybrid technology. It is targeted at sophisticated and classy individuals who have accomplished a significant journey of achievement in their lives.  The new Camry Hybrid will definitely distinguish our customers as responsible citizens. We are sure that the customers will be delighted by the All New Camry Hybrid, which has been launched at a very competitive price”.

Vehicle Outline 


•     Hybrid Exclusive Radiator Grille & Bumper & Fog  Lamp Bezel

•     LED Headlamps

•     Rear Fog Lamps

•     17” Alloy Wheels

•     Auto Folding & Reverse Linked ORVM’s with Memory

•     Hybrid Emblem & HSD Logo

•     Acoustic Glass




•     Power reclining rear seat

•   3 Zone Air-Conditioner

•     Seat ventilation system front seats

•     Hybrid exclusive Interior Ornamentation, Combimeter & Hybrid System Indicator

•     Power Tilt & Telescopic Steering Column with Memory

•     Driver seat position memory

•     Power sunshade rear window & Manual sunshade for rear door windows

•     Collapsible headrest for front passenger seat

•     Assist grips adopted for front seat backs

•     EC (Electro Chromic) Anti-glare mirror

•     High Density Dashboard Silencer Material

•     Accessory Connector on rear armrest

•     Auto Power windows for All Seats



•     4 SRS Airbags

•     Hill start assist control

•     Vehicle Stability Control

•     Traction Control

•     Back Monitors + Corner Sensors

*As certified by test agencies under ideal conditions


For media queries and more information contact:

Atul Malikram