Up all night!

 

December 01, 2013

 

Up all night!

 

Snoring can be quite a nuisance and guess who is its latest victim? Himani Singh…and it’s all thanks to her dear husband – Avtaar. His constant snoring has been keeping Bobby up all night and so she decides to shift him to Sunny’s room. But will Sunny learn to sleep through his father’s snores? Or does Himani need to find a permanent solution for it?

 

Meanwhile our bright and clever Dolly always knows how to find her way out of tricky situations. However, when it comes to exams, things can get difficult for her too. In order to do well in statistics, she seeks help from Sahil Saluja, the college nerd and his so called reliable and patented programme the ‘SahilSaluja tutorial Method’. But to add to her woes, it turns out to be more complicated and demanding than she had imagined. Pressure mounts up and Dolly should now find a way to deal with it all. Will she be able to score well in her statistics exam?

 

 

To find out watch Best of Luck Nikki Season 3 on

Sunday, December 01, 2013 at 10.30 am only on Disney Channel

 

 

For more information

PR 24×7 Network Limited

Atul Malikram

atul@atulmalikram.in

 

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Deepika Padukone and Imran Khan are the new Lux brand ambassadors

Deepika Padukone and Imran Khan are the new Lux brand ambassadors


Mumbai, November 28, 2013:LUX, the iconic brand synonymous with beauty and film stars has added yet another gorgeous actress to its starry gamut – this is none other than the stunning Bollywood Diva Deepika Padukone. She will be seen alongside leading actor Imran Khan on the small screen for the first time ever, sizzling it up in the new LUX TV commercial which will go on air on 1st December 2013.

During the shoot in Bangkok this September, the new brand ambassadors were seen rekindling their friendship and having a fun time, joking around with the crew in-between shots. Directed by Swiss filmmakerIvo Wejgaard, Deepika and Imran will be seen swooning to yesteryear’s famous number, “RoopTeraMastana” remixed by songwriter and composer, MikeyMcCleary.

Talking about being the new face of LUX, Deepika says, “Being a LUX star was something that I have always dreamt of as a child. I have grown up using this beauty bar and aspiring to be the face of this legendary brand. I am glad that I have reached that stage in my career today where LUX believes in me. I am very happy with this association!”

The duo will be seen sharing a naughty, romantic camaraderie on screen. Wearing a sexy red dress, Deepika playfully teases Imran as he is floored by her fragrant soft skin and confident sensuality. Together the couple reveals the secret to igniting that much needed spark in a relationship.

“The commercial revolves around what keeps a man and woman interested in each other. I think the scent of a woman is very important.If she smells fantastic, it’s a big turn-on. She must have nice, soft skin too… smooth to touch, just like the LUX woman!The LUX products have a lingering fragrance and they make your skin feel great after using them. The brand is known to personify confidence and sensuality which is very appealing” added Imran.

 

For more information

PR 24×7 Network Limited

Atul Malikram

atul@atulmalikram.in

LUX - Deepika & Imran (2)

The new Smirnoff ‘Triple S’ pack – an easy way to create the perfect serve at home

The new Smirnoff ‘Triple S’ pack – an easy way to create the perfect serve at home

 

 

Mumbai: Smirnoff, the World’s No.1Vodka introduces the new ‘Triple S’ combo pack. This unique pack contains a Smirnoff bottle along with Soda and Sprite to ensure that you are able to create the perfect serve at home with ease.

 

This unique and simply sensational combo pack comes as the most convenient option for Vodka lovers to enjoy their favourite Smirnoff serve at home with a simple mantra – top up the glass with half soda, half Sprite and add a dash of lime to it.

With this pack Smirnoff also suggests some quick and interesting new recipes that will giveyou innovative ways to create your drink at home.

Smirnoff is a cool and trendy brand that constantly re-invents itself with innovative solutions and with this unique pack, itgives its consumers yet another reason to celebrate this festive season.

 

*This limited edition pack will be available during Nov-Dec’13 and is priced at Rs.450 to Rs.940 as per state excise rules.

 

 

Quality Control Measures at Smirnoff:

The brand is known for its extraordinary quality and purity. It is triple distilled and ten times filtered.Every single drop of Smirnoff No. 21 takes 8 hours to be filtered through Northern European hardwood charcoal in a 10 stages process. It is checked 57 times during production to ensure high quality. Smirnoff No.21 doesn’t use additives and every batch is taste tested by 3rd party sensory panel. The highest quality de- mineralised water is used which is filtered, de-ionised and checked 7 times for quality.

 

 

 

For more information

PR 24×7 Network Limited

Atul Malikram

atul@atulmalikram.in

The new Smirnoff ‘Triple S’ pack – an easy way to create the perfect serve at home

Image

 

 

 

Mumbai: Smirnoff, the World’s No.1Vodka introduces the new ‘Triple S’ combo pack. This unique pack contains a Smirnoff bottle along with Soda and Sprite to ensure that you are able to create the perfect serve at home with ease.

 

This unique and simply sensational combo pack comes as the most convenient option for Vodka lovers to enjoy their favourite Smirnoff serve at home with a simple mantra – top up the glass with half soda, half Sprite and add a dash of lime to it.

With this pack Smirnoff also suggests some quick and interesting new recipes that will giveyou innovative ways to create your drink at home.

Smirnoff is a cool and trendy brand that constantly re-invents itself with innovative solutions and with this unique pack, itgives its consumers yet another reason to celebrate this festive season.

 

*This limited edition pack will be available during Nov-Dec’13 and is priced at Rs.450 to Rs.940 as per state excise rules.

 

 

Quality Control Measures at Smirnoff:

The brand is known for its extraordinary quality and purity. It is triple distilled and ten times filtered.Every single drop of Smirnoff No. 21 takes 8 hours to be filtered through Northern European hardwood charcoal in a 10 stages process. It is checked 57 times during production to ensure high quality. Smirnoff No.21 doesn’t use additives and every batch is taste tested by 3rd party sensory panel. The highest quality de- mineralised water is used which is filtered, de-ionised and checked 7 times for quality.

 

 

 

For more information

PR 24×7 Network Limited

Atul Malikram

atul@atulmalikram.in

What you see is what you GET with Tata DOCOMO Mobile Advertising

For immediate use

 

What you see is what you GET with Tata DOCOMO Mobile Advertising

  • First operator to launch mobile advertising application on GSM and CDMA technology in India
  • A non – obtrusive, personalized, opt-in methodology, where the customers can select days/time to watch videos
  • Tata DOCOMO becomes partner of choice for HTC, GSK, Fastrack
  • More than 3 Mn views served in a short period
  • User Rating of 4 on Google Play Store
  •  

Mumbai, November 19, 2013: Tata DOCOMO, the Mobility and Business Services brand of Tata Teleservices (TTL), today announces the launch of its unique mobile advertising service platform – GET (GetEasyTalktime). It is in partnership with mAdcall Pvt Ltd, a sister concern of Astute Systems– a leading player in On Device Portal, mobile video advertising solution and managed services. The application enables video advertising on mobile and is christened GET EASY TALKTIME (GET). GET allows mobile users to choose when or where they want to view a video commercial on their phone, and get gratified with one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view.

This is the first time in India that such an innovative service offering is available on the GSM as well as on CDMA network and is currently compatible with Android, Java, Symbian and Blackberry. This can also be accessed over Wi-Fi. Users are offered free voice minute, per advertisement viewed to both prepay and postpay customers using data enabled handset.  This application has scored well with the mobile users, which is evident from the Google Play Store Rating of 4.

“As advertisers seek newer avenues to communicate with their target audiences, the mobile device offers very ubiquitous, highly measurable and focused engagement platform. Tata DOCOMO is known for providing innovative and new services that appeal to our rapidly growing customer base. In an increasingly cluttered advertising environment the GET service will provide our customers targeted opportunities and facilitate brand engagement possibility at personal level. With the ever-increasing rate of adoption of mobile internet and rapid change in user preferences, we are confident that mobile advertising will very soon complement the traditional forms” said Mr. Harsh Saxena, Head – Marketing Non Voice Services, Tata DOCOMO.

“Advancements in handset technologies, coupled with the proliferation of sophisticated applications has grabbed everyone’s attention these days. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. We are proud to be the first ones to be associated with Tata DOCOMO GET that has offered so much ,to so many, in such short a time.” said Mr. Manu Seth, Head Marketing – HTC India.

In addition to the benefits of traditional media, Tata DOCOMO GET mobile advertising service presents a unique opportunity for brand advertisers to engage with customers on a personalized level, which can be measured in transparent manner. Mobile users opting for the service will not incur any data usage charges while using Tata Docomo 2G, 3G connection. This facility works in Wifi environment as well. The advertisement will play on the handset without buffering on 2G, 3G or CDMA network. Users will be instantly rewarded with one minute of local or national talk-time for each advertisement viewed.

“Fastrack is a consumer brand and it makes ample sense for us to be on the medium that our consumers associate themselves with- their mobile phones. Since we look at a user group of 16-24 as our consumers, the decision to reach out to them through their phones is a step in the right direction. With Tata DOCOMO GET we will be able to reach out to users in a lot more targeted, efficient and cost effective way” said Ms. Simeran BhasinHead Marketing – Fastrack

Using a more personalized medium like the mobile phone platform, is interesting as compared to print, electronic or digital platforms, as the messages are controlled, efficient and measurable. It is a double benefit for advertisers as well since it provides accuracy of data as to who watched the video and when! Importantly, the mobile users are not offered any ads if they are trying to make emergency calls, given the nature of the call being made. Also no ads are offered while making calls to toll free numbers, international calls or while in roaming in off-network locations.

To activate ‘GET’, Tata DOCOMO users using data enabled handsets can send an SMS with keyword “GET” to 52323 or by simply giving a missed call to 52323 post which a download link is sent to the customer through SMS, which needs to be clicked upon to download GET. Tata Docomo customer can also download GET from Google Store Play on Android phones, from Ovi Store on Nokia Symbian S60 phones, or using Opera browser.

 

For more information

PR 24×7 Network Limited

Atul Malikram

atul@atulmalikram.in

 

What you see is what you GET with Tata DOCOMO Mobile Advertising

What you see is what you GET with Tata DOCOMO Mobile Advertising • First operator to launch mobile advertising application on GSM and CDMA technology in India • A non – obtrusive, personalized, opt-in methodology, where the customers can select days/time to watch videos • Tata DOCOMO becomes partner of choice for HTC, GSK, Fastrack • More than 3 Mn views served in a short period • User Rating of 4 on Google Play Store • Mumbai, November 19, 2013: Tata DOCOMO, the Mobility and Business Services brand of Tata Teleservices (TTL), today announces the launch of its unique mobile advertising service platform – GET (GetEasyTalktime). It is in partnership with mAdcall Pvt Ltd, a sister concern of Astute Systems– a leading player in On Device Portal, mobile video advertising solution and managed services. The application enables video advertising on mobile and is christened GET EASY TALKTIME (GET). GET allows mobile users to choose when or where they want to view a video commercial on their phone, and get gratified with one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view. This is the first time in India that such an innovative service offering is available on the GSM as well as on CDMA network and is currently compatible with Android, Java, Symbian and Blackberry. This can also be accessed over Wi-Fi. Users are offered free voice minute, per advertisement viewed to both prepay and postpay customers using data enabled handset. This application has scored well with the mobile users, which is evident from the Google Play Store Rating of 4. “As advertisers seek newer avenues to communicate with their target audiences, the mobile device offers very ubiquitous, highly measurable and focused engagement platform. Tata DOCOMO is known for providing innovative and new services that appeal to our rapidly growing customer base. In an increasingly cluttered advertising environment the GET service will provide our customers targeted opportunities and facilitate brand engagement possibility at personal level. With the ever-increasing rate of adoption of mobile internet and rapid change in user preferences, we are confident that mobile advertising will very soon complement the traditional forms” said Mr. Harsh Saxena, Head – Marketing Non Voice Services, Tata DOCOMO. “Advancements in handset technologies, coupled with the proliferation of sophisticated applications has grabbed everyone’s attention these days. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. We are proud to be the first ones to be associated with Tata DOCOMO GET that has offered so much ,to so many, in such short a time.” said Mr. Manu Seth, Head Marketing – HTC India. In addition to the benefits of traditional media, Tata DOCOMO GET mobile advertising service presents a unique opportunity for brand advertisers to engage with customers on a personalized level, which can be measured in transparent manner. Mobile users opting for the service will not incur any data usage charges while using Tata Docomo 2G, 3G connection. This facility works in Wifi environment as well. The advertisement will play on the handset without buffering on 2G, 3G or CDMA network. Users will be instantly rewarded with one minute of local or national talk-time for each advertisement viewed. “Fastrack is a consumer brand and it makes ample sense for us to be on the medium that our consumers associate themselves with- their mobile phones. Since we look at a user group of 16-24 as our consumers, the decision to reach out to them through their phones is a step in the right direction. With Tata DOCOMO GET we will be able to reach out to users in a lot more targeted, efficient and cost effective way” said Ms. Simeran Bhasin – Head Marketing – Fastrack Using a more personalized medium like the mobile phone platform, is interesting as compared to print, electronic or digital platforms, as the messages are controlled, efficient and measurable. It is a double benefit for advertisers as well since it provides accuracy of data as to who watched the video and when! Importantly, the mobile users are not offered any ads if they are trying to make emergency calls, given the nature of the call being made. Also no ads are offered while making calls to toll free numbers, international calls or while in roaming in off-network locations. To activate ‘GET’, Tata DOCOMO users using data enabled handsets can send an SMS with keyword “GET” to 52323 or by simply giving a missed call to 52323 post which a download link is sent to the customer through SMS, which needs to be clicked upon to download GET. Tata Docomo customer can also download GET from Google Store Play on Android phones, from Ovi Store on Nokia Symbian S60 phones, or using Opera browser. For more information PR 24×7 Network Limited Atul Malikram atul@atulmalikram.in

KNOW ‘HOW THE EARTH WORKS’ ON DISCOVERY SCIENCE

KNOW ‘HOW THE EARTH WORKS’ ON DISCOVERY SCIENCE

Premieres on November 30 and will air every weekend at 8 PM

New Delhi, :Discovery Science presents arevealing series that features Earth as a living, breathing character by diving into its past, present and future in HOW THE EARTH WORKS. The seriesfollow the most dynamic and impassioned scientists on an adventure around the world to ask the biggest questions of our Earth. Premiering on November 30, the series will air every Saturday and Sunday at 8pm on Discovery Science.

 

Could another volcanic eruption in Iceland shut down our airways? How geologic events in Hawaii could wipe out Los Angeles?How much threat does the CampiFlefgrei super volcano, which is hidden underwater in the bay of Naples, pose to the inhabitants of Europe? What link do the Rocky Mountains have to the atomic bomb? In search for their answers, the scientists will reveal how the Earth works.

 

Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “Discovery Science continues to invest in content that is appreciated by the viewers for the intriguing subjects that are presented in a relatable style. ‘How the Earth Works’is an engaging series that unveils the mysteries about our planet Earth.”

 

Ace biologist LizBonnin and geologist Martin Pepper find out the answers to a series of significant scientific quandaries.Earth is an enormous and extremely complex planet. The new series will discover the inner workings of the planet Earth and find out what forces are constantly at work.

 

 

 

 

 

 

 

 

Some of the captivatingsubjects featured in the series are:

 

Will Hawaii Sink LA?

Liz Bonnin and Martin Pepper investigate how this surfers’ paradise could one day trigger an event that would threaten to wipe out LA. Their search for answers takes them to the fresh flowing lava of the most active volcano in the world, while deep beneath the sea they explore the effect of tropical rains and big waves on the rocky foundations of the islands.

 

Will Krakatoa stop time?

A volcano is rising from the sea in South East Asia with the potential to devastate the entire globe. Krakatoa has detonated with earth shattering power over and over again throughout history – and that cycle continues. Our adventure scientists head deep into the Indonesia islands to live next to the volcano and uncover its grizzly potential. The active volcano is back and it’s loaded with the same killer material. It’s not a matter of if – it’s a matter of when.

 

Japanese death match

Liz Bonnin and Martin Pepper explore Japan, to reveal the battle that rages between the people and the land they live on.  Volcanoes, earthquakes and tsunamis threaten on a daily basis and one of these deadly forces has been predicted to hit Tokyo in the next 30 years. Martin visits the scene of Japan’s worst natural disaster, a 133-foot high tsunami that hit the Sendai coast in 2011 and he rappels a waterfall to uncover the forces that drive Japan’s volcanism. Liz investigates the mystery of the Japanese Atlantis at Yonaguni Island and she braves the full force of terrifying tsunami simulator.

 

 

For more information

PR 24×7 Network Limited

Atul Malikram

atul@atulmalikram.in