Videocon Telecom ropes in Bollywood Star, performer, Super Model Gauahar Khan as its brand ambassador

Press Release

 

Videocon Telecom ropes in Bollywood Star, performer, Super Model Gauahar Khan as its brand ambassador 

~Signs in the versatile youth-icon Gauahar Khan as the new face of Videocon Telecom to connect with its consumers~

~ Plans to spend 10% of its Gross Revenue on Brand & Communication in the current financial year to improve brand salience and brand equity~

Chandigarh. June 10, 2015: Videocon Telecom, the innovative & vibrant telecom arm of the Indian conglomerate Videocon Group, today announced the signing of Bollywood Star, performer, Super model Gauahar Khan as its Brand Ambassador. With the new brand face that reflects the aspirations of the young India, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market.

In a short span of two years, the brand has emerged as one of the most preferred and fastest growing telecom players attaining the trust of over 10 Million consumers. The telco has attained leading position in its 4 operating circles with clear incremental customer market share leadership in Punjab and Haryana Telecom circles. Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services.

Gauahar Khan made her bollywood debut in 2009 with ‘Rocket Singh, Salesman of the year’, followed by ‘Game’, and her critical acclaimed role in another blockbuster ‘Isaqzaade’.  She also made a successful debut in a Punjabi film ‘Oh Yaara Ainvayi Ainvayi Lut Gaya’ this year. Gauahar Khan also made her presence felt on small screen, starting with hosting her own TV show ‘Khan Sisters’ in 2011, and was awarded the winner of country’s biggest reality show ‘Big Boss’ season 7.

The young and versatile Gauahar Khan shall bring fresh energy and vigour to the brand, thus creating a youth appeal, her huge fan following shall go a long way in attracting the youth to the brand.

Videocon Telecom plans to leverage the association with Gauahar Khan through various mediums including TV commercials, OOH, Press ads and Digital marketing. The telco plans to spend 10% of its Gross Revenue on Brand and Communication this year.  Given its regional presence, the telco has been limiting its presence on one of the most effective medium of Television, but now with options being available on Geo targeting on leading TV channels including Star and Sony, the telco plans to leverage on the option in a big way.

The telco plans to rollout a big campaign with the new face of Videocon Telecom across all mediums.

Speaking at the event, Mr. Arvind Bali, Director & CEO, Videocon Telecom said, “Change is always good and refreshing and brings in vibrancy in the environment. We are pleased to add the noted celebrity, Gauahar Khan into our Videocon Family. Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit- young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level.”

The choice of bringing Gauahar on board was no brainer as she is a self-made youth icon with huge fan following in India and across the continent. She is a fantastic artist and we seek to use her charisma extensively in our forthcoming marketing initiatives, wherein she will be seen prominently across television commercials, newspapers advertisements, digital medium, billboards, retail front displays, and on-ground activities of the brand. We are confident that this association will go a long way in improving Videocon Telecom’s brand awareness and consideration”, he added.

Gauahar Khan, on becoming the face of Videocon Telecom, said, “I am glad to be associated with Videocon Family. Videocon has been a household brand. Videocon Telecom is so young and vibrant with its approach that I can actually relate myself to the brand. Owing to its wide reach and consumer- friendly services, I did not have second thoughts in associating myself with Videocon Telecom. With this association, I see myself connecting with millions of consumers of the brand”

“Videocon Telecom always strives to bring something new and that is what I love to do in my reel and real life. Staying true to its image of being a futuristic and progressive brand, they keep coming up with innovative products and services benefiting the end user. The company shared their future plans with me including their 4G rollout plans and ambition to come back as a PAN India player, I was actually delighted to hear that. I am more than confident that this association will be a mutually rewarding one. I am ecstatic to be a part of this large Videocon Family and would like to wish the very best to Videocon Telecom, as they embark upon the path to become the most valued and dynamic telecom brand in the country“, she added.

About Videocon Telecom

 

Videocon Telecom, the next-generation GSM mobile service network is the telecom arm of the $10 billion Videocon Group. The company has partnered with global technology leaders to create a robust infrastructure featuring future ready mobile technologies. Powered by the most advanced GSM-EDGE network, Videocon Telecom aims to redefine the Indian mobile telecommunications industry by leveraging a combination of the parent company’s strong brand recall and retail reach with a spirit of innovation and customer centricity. Videocon endeavours to transform the life of every Indian consumer by changing the very paradigm of the way he or she communicates.

Videocon Telecom today symbolizes the market innovations and customer offerings rooted in the demands and needs of the Indian consumer. Videocon Telecom has notched up a subscriber base of over 10 million subscribers within 2 years of operations, a testament to the brand’s customer focused strategy. The company has invested significantly in research and development as well as in customer service to offer consumers innovative products and a superlative experience.

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Shreyas Talpade to host new series of Savdhaan India

 

Shreyas Talpade to host new series of Savdhaan India

Savdhaan India, Life OK’s flagship show that took the movement against crime and injustice to the grassroots has roped in popular actor, Shreyas Talpade to host its upcoming season. The actor will be seen hosting the first edition of Savdhaan Maharashtra- Fight Back Now that will focus on Maharashtra centric crime narratives.

After making a mark in Marathi Television, films and Bollywood, returns to hosting with the crime docu-drama. Elated about hosting the series, Shreyas Talpade said,”With the growing incidence of crime, that often goes unnoticed and in most cases causes more painful irreparable damage to the victim than to the perpetrator, the angst in me against such crime and incidents has been growing many fold. Savdhaan India which projects real incidents that not only bring to the fore the crime committed by people but also highlights the struggle of a common man to fight injustice helps me effectively channelize that angst and more importantly help create awareness and consciousness amongst all. The singular hope here being that I, as a humble representative of the common man, am able to help reduce such crime and more importantly help victims in their fight for justice.”

Savdhaan Maharashtra- Fight Back Now will replace Savdhaan Punjab-Fight Back hosted by Sourabh Raaj Jain on the weekend slot starting June 20.

Lily Patel back on Chidiya Ghar

 

 

 

 

Lily Patel back on Chidiya Ghar

 

‘Chidiya Ghar’ is the story of a fun-loving family comprising of different members with their unique mannerisms. As per their different names, all the members exhibit one unique trait that defines their personality and behaviour.

In the next episode, Lily Patel will be seen once again in Chidiya Ghar. Lily portrays the role of Nani in the show. She is going to be seen startling the entire Chidiya Ghar family with her surprise visit this time. Everyone will be caught off guard with Nani’s visit.

The friction between the three sweet couples in Chidiya Ghar has intensified more and doesn’t seem to be slowing down. The kitchen has already been divided into three equal parts andnow everyone in Chidiya Ghar is trying to hide what’s going on in the house and are trying their best to keep the fact hidden from Nani.

Lily Patel who enacts the role of Nani said, “I am really glad to be back on Chidiya Ghar once again this show is truly an entertainer for all members of the family. The current track has a lot of hits and misses in it and it’s sure to entertain the viewer’s completely. I hope the audiences will accept me on Chidiya Ghar once again.”

Will Chidiya Ghar family members be able tobury the hatchet between them? Will Nani’sfind out about the rift going on in the house?

Tune into Chidiya Ghar to catch all the fun and comedy, from Monday to Friday at 9 pm only on SAB TV!

Honda celebrates World Environment Day

                                                                                                      

 

Honda celebrates World Environment Day

Highlights of Honda’s Environment Day:

  • Environment Conservation Activities conducted at all 3 plants
  • Distribution of jute/cotton bags in association with Haryana State Pollution Control Board
  • Associated with Karnataka State pollution Control Board & Govt. Schools to spread awareness

 

Gurgaon, June , 2015:For the 15th consecutive year, Honda Motorcycle & Scooter India Pvt Ltd (HMSI) started its week long celebrations on the World Environment Day at it’sManesar (Haryana), Tapukara(Rajasthan) Narsapura(Karnataka) Factory and across all India dealership networks. In tune with this year’s theme “Seven Billion Dreams. One Planet. Consume with Care”, Honda is celebratingEnvironment Week from 1st June -7th June’15.

Mr. Keita Muramatsu- President & CEO, Honda Motorcycle & Scooter Indiaand President, Honda Motor India flagged off the celebration with a tree plantation at the factory. This was followed by environment pledge taken by all Honda associates to stay committed towards environment protection in their work areas and day to day lives.

“Preserving the environment is top of the mind for us at Honda. As a responsible corporate, Honda announced it’s global vision of 30% CO2 reduction by 2020 and in India too, we are actively contributing to build a greener tomorrow. The same reflects in our processes, technology and plant architecture,”Mr. Keita Muramatsu said at the occasion.

Honda takes a holistic approach towards environment preservation through it’s Green Factory, Green Dealer & Green Supplier concept aiming for a Cleaner, Greener & Brighter outlook. Various employee engagement programs including in-house training, Slogan & Poster Competition, Environmental Awareness Training & Quiz, Skit Play, Awareness Banners and Mailers were organised to create a consciousness for the environment. Moreover, Honda constructed two Rain Water Harvesting (RWH) Ponds in the company to enrich the ground water level of the area. Customer engagement & awareness campaign is also underway on HMSI’s various online social platforms.

Furthermore, Honda in partnership with Haryana State Pollution Control Board distributed environment friendly jute and cotton bags in the area . Additionally, Honda associated with Karnataka State pollution Control Board & Govt. Schools to spread awareness.

Special initiatives were undertaken at the dealerships and society level. Free PUC check-up,sapling distribution for customers will be conducted at dealerships.More plantations and clean up drives will also be carried out at nearby public places. Honda will also be doing awareness, cleanup campaigns and rallies.

WATCH COMPLETE JOURNEY OF YOGA ON DISCOVERY CHANNEL

 

WATCH COMPLETE JOURNEY OF YOGA ON DISCOVERY CHANNEL

 

THE STORY OF YOGA to air on Discovery Channel on International Day of Yoga,

June 21 at 9 pm

 

The programme will be telecasted in five languages including Hindi, English, Tamil, Telegu and Bangla

New Delhi, June , 2015: Celebrating the first International Day of Yoga, Discovery Channel will premiere THE STORY OF YOGA,an inspirational voyage intoa widely popular discipline that embraces a holistic approach to a healthy mind, body and spirit. To air on Sunday, June 21 at 9 pm on Discovery Channel, THESTORY OF YOGA will take viewers through a fascinating journey to rediscover the age old practice. The show will be telecasted in five languages including Hindi, English, Tamil, Telegu and Bangla.

 

THE STORY OF YOGA is an hour-long special that explores the evolution, mysticism, spiritualism and cultural ethos of yoga. It also captures its journey to the West and its emergence into the modern society and popular culture.

The Honourable Prime Minister of India, Shri Narendra Modi, during his address at UN General Assembly, called to mark an International Day of Yoga, which has now been declared to be held every year on June 21.

Commenting on the programme,Rahul Johri, EVP & GM – South Asia, Discovery Networks Asia-Pacific said, “The Story of Yoga is one of the most comprehensive narratives that provide an in-depth view on the evolution of yoga from an ancient practice to a lifestyle choice that’s making tremendous impact on people’s lives around the world. We are delighted to be part of this great initiative led by India’s Honourable Prime Minister, Shri Narendra Modi to turn June 21 into a people’s movement and are extremely pleasedto showcase a truly fascinating story of yoga to our viewers around the globe.”

THE STORY OF YOGA offers viewers an elaborate view into prominent yoga schools, the lives of new age gurus and trends. It traces unique forms of yoga, explores the traditional approach to yoga, understands Aurobindo’s philosophy among other things across yoga schools such as Iyengar School at Pune, Bihar School of Yoga at Munger, Internal Yoga at Pondicherry, Sivananda Ashram in Rishikesh and many more. THESTORY OF YOGA visits yogpeeths and modern retreats to offer a never-seen-before look into yoga’s techniques, applications and philosophy.

Travelling from the foothills of the Himalayas, traversing through the length and breadth of India, the programme gets viewers to rendezvous with avid practitioners of yoga. Through the show, viewers meet the Art of Living founder Sri Sri Ravi Shankar, modern yoga exponent Bharat Thakurand Bollywood stars and yoga practitioners like Anil Kapoor and Shilpa Shetty and yoga guru Baba Ramdev to understand the spiritual and healing powers of yoga.

Navigating through the world, from India to California and Brazil to get a world perspective from new age spiritualist Deepak Chopra and celebrity yogini Deepika Mehta,the programme demystifies yoga’s worldwide appeal.

THE STORY OF YOGA will simulcast on Discovery HD World on June 21 at 9 PM.

About Discovery Channel

Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality pay-TV programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel reaches 209 million subscribers in Asia Pacific. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia-Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. Discovery Networks International distributes 50 international brands via 352 localized feeds, with programming available in 45 languages. For more information, please visitwww.discoverycommunications.com.

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For more information, please contact:

Sayanti Ganguli

Manager- Corporate Communications

Discovery Communications India

M: 9811819469/ E: Sayanti_ganguli@discovery.com

Life OK ropes in big Bollywood names for EkNayiUmmeed – Roshni

Life OK ropes in big Bollywood names for EkNayiUmmeed – Roshni

After getting veteran actor AmolPalekar on board, Life OK has roped in two more Bollywood stalwarts Raghuveer Yadav and Divya Seth Shah to play pivotal roles in its upcoming show EkNayiUmmeed – Roshni.  The show will capture the journey of a righteous doctor Roshni who emerges as the beacon of hope in the increasingly commercialized field of medicine.

Actor Raghuveer Yadav will return to television with the show and will be essaying the role of AmolPalekar’s trusted friend who has been by his side since childhood. Actor Divya Seth Shah will be playing the role of Roshni’s mother who is a confidant and an accomplished gynecologist. Divya is known for her powerhouse performances on television back in 90s and can also be seen in this week’s big movie release- DilDhadakne Do.

After making an appearance on silver screen, SahilAnand will be seen playing the character of a young and dynamic doctor and Roshni’s love interest in the show. The show also features PoojaGor as the lead protagonist Roshni along with InderjeetSagoo as her brother.

The story will showcase the dynamics of interpersonal relationships among these characters against the backdrop of the complex medical world.

The show is helmed by critically acclaimed film maker Sanjay Tripathi. The concept has been developed by Anirudh Pathak – the creator of Devon Ke Devon Mahadev.

Vidya Balan to host a special episode of Savdhaan India – Fight Back Now!

Popularly known as the graceful beauty of Bollywood, Vidya Balan has proved herself as one of the finest actors in the county over the years. Vidya will be seen hosting a special episode of Savdhaan India- Fight Back Now.

The episode will highlight the gruesome torture of an over possessive husband as he turns his wife’s life for the worse.  Further it shows the struggle of the wife as she fights back and tries to put the broken pieces of her life back together.

Contrary to her happy and full of life nature, Vidya while hosting, was seen having some serious discussions with the team of Savdhaan India as she was to narrate a tale of a tortured wife, similar to the character she portrays in her upcoming film ‘Humari Adhuri Kahaani’


The episode will air on Friday, 12 June,10.30 pm on Life OK