Taiwanese Sports and Leisure Brands Eyes on India’s Growth Demand

Indian consumers were amazed to see the Tern’s Link C7 can be easily folded in 10 seconds

 

Mumbai, 2015:The sports industryin India is gradually becoming a lucrative market. From government aided support, extensive media exposure to corporate investment in sporting events, have aided in growing th epopularity of sports amongst Indians, resulting in higher sales of sports equipment in the country.At the same time, Taiwan with its high quality products,has outshined inthe sports and fitness equipment manufacturing, becoming a preferred choice of many Indians.

 

In Taiwan, the sports equipment industry is the fifth largest exporter, standing equal to American and Japanese exporters. Taiwan, which is also known as the “Bicycle Kingdom”, produces over 90% of bicycles worldwide. For many years, Taiwanese fitness equipment brands have been internationally recognized for their high quality fabrication and advanced technologies. Many brands have integrated information and communication technology (ICT) to enhance their distinct features and competitive advantages.

 

Taiwanese brands not only seek to sell in volume, but also higher margins. Many bicycles, sports gear and green vehicles are from Taiwanese makers. Taiwanese bicycle parts exports grew 13% in 2014, according to statistics compiled by the Taiwan Bicycle Association (TBA), and based on export figures from the Bureau of Foreign Trade, Ministry of Economic Affairs. Total value reached US $1.035 billion, compared with US $915 million in 2013. Internationally renowned Taiwanese brands, such as TERN,GIANT, have invested in cutting-edge technologies.The country has developed outstanding bicycling peripherals, such as ABERSLE’s ABS Bicycle Brake System, KENDA’s tires, RoadEZ’s GPS products and Orange’s electronic tire pressure monitor. These companies have dedicated themselves to R&D, innovation, and strict monitoring of product quality to provide reliable and safe equipment.

 

The health and fitness awareness in India,and worldwide, is increasing. As a result, the personal fitness equipment market is also flourishing. UCHEER and Sonostar have emerged as top competitors in the global sports equipment market by manufacturing high quality fitness equipment. HONO Goft is derived from innovation to allow more Golfers to have fun achievements and progress; ERGONOMIC providethe panoramic anti-fog swimming goggles, featuring an ergonomic gasket and quick strap adjustment andVICTOR offers an original universe for a wide range of badminton sporting goods at the forefront of technology.

 

Mr. Michael Lin, Director of the Taipei World Trade Centre Liaison Office in Mumbaiopines, “The recreational and fitness consumption in India is increasing at a steady pace. Taiwanese brands are seeing a growing potential in this market. Consequently, the demand for such equipment is expected to rise in the coming years. We are confident that Taiwanese products will continue to be the right fit for the increasingly fitness conscious Indians. ”

 

 

About Taiwan Excellence

 

Taiwan Excellence, which represents the innovative and technological image of Taiwan’s competitive industries, is a symbol of reliability, innovation and superior value. Such excellence is radiated in many of Taiwan’s niche industries, particularly the ICT industry, of which many have become renowned brands in their field. In the Indian market, Taiwan Excellence, along with selected 40 Taiwanese international brands, as well as 19 innovative machinery brands expects, bring “Excellent Lifestyles” to consumers’ on a daily basis. For more information and promotional events about Taiwan Excellence and the international brands, please visit the main site at: http://www.taiwanexcellence.com.tw or the India event site: http://www.taiwanexcellence.in

 

Bureau of Foreign Trade (BOFT)

BOFT (Bureau of Foreign Trade), officially established under the Ministry of Economic Affairs (MOEA) on the 1st of January 1969, is responsible for drafting Taiwan’s international trade policies and managing trade related activities. Over the decades, BOFT’s role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment. Visit www.trade.gov.tw for more information.

 

TAITRA

The Taiwan External Trade Development Council (TAITRA) is globally recognized as Taiwan’s foremost non-profit trade promotion organization, with over 50 overseas offices around the world. For more than 40 years, TAITRA has been highly commended for its professional and outstanding service, offering a host of trade related services that cater to different business needs. Partially supported by the Taiwanese government and various commercial and industrial associations, TAITRA has been entrusted to spearhead numerous government projects, including the launch of the Integrated Marketing & Communication Project (IMC) for the Taiwan International Brands and Industry Promotion.

 

 

 

Indian consumers were amazed to see the Tern’s Link C7 can be easily folded in 10 seconds.

 

The Ucheer Dumbbell is popular among sports products and received lots of inquiries at mall event.

 

 

ABERSLE’s ABS Bicycle Brake System. “ABS” can greatly reduce the danger by preventing from you bike skidding/flipping over during emergency braking.

 

 

Master the beat of the game and feel the airy steps in the lightness of SH-S80 Speed Shoes! Designed specifically to achieve speed the brevity, this brand new model of 2015 is the lightest of weight of the shoe collection.

 

 

 

 

 

 

 

Saeko’s Ergonomic Panorama Swimming Googles. The BLADE is a panoramic anti-fog swimming goggles, featuring an ergonomic gasket and quick strap adjustment.

 

 

HONO GOLF is derived from innovation to allow more Golfers to have fun achievements and progress. “The Best Caddie Putter” has shorten the learning time and the rapid progress of a user’s account.

 

American burger chain BURGER KING®arrives in Amritsar

 Burger King Amritsar 1

American burger chain BURGER KING®arrives in Amritsar

 

Amritsar, December 29, 2015: BURGER KING®, the American burger chain is all set to launch its first store in Amritsar on 31st December 2015 at Novelty Mall, Novelty Chowk at Lawrence Road. With the opening of this outlet, BURGER KING® will now operate six restaurants in Punjab with outlets at Chandigarh, Ludhiana, Jalandhar, Amritsar and Zirakpur.

 

Commenting on the launch, Mr Rajeev Varman, CEO, BURGER KING®India said,‘We have been receiving an overwhelming response from Punjab and we look forward to serving our much loved burgers especially our signature -WHOPPER®to our guests at Amritsar.

 

He added “India is a unique market. The taste palates though is experimental, mostly people like to savour the taste they are brought up with. That is why we have created an entirely new menu for India. We have 6 vegetarian patties made from entirely different base materials, six options in chicken and one with mutton. The vegetarian and non-vegetarian mix of products is 50:50. We did a complete tour of several cities with a senior team, in places like Chennai, Ahmedabad, Amritsar, and Lucknow down streets. We started the product development process from scratch — we did not carry products from abroad but carried concepts and the cooking platform and ethos that BURGER KING® is known for.”

 

Apart from the flagship WHOPPER®, which is available for Indian consumers in Veg,Chicken and Mutton variants,the brand also hason offer a very unique and tasty Chicken Tandoor Grill burger and chicken Keema burger both being favourites across markets. In its endeavour to offer unique and great tasting products to customers, the brand has recently introduced The Bigg Boss WHOPPER®across all markets. The Big Boss WHOPPER® has been introduced as a special edition limited period product to commemorate Burger King India’s first anniversary. Apart from an eclectic menu, BURGER KING® also has a very easy upgrade to combo pricing that helps customers enhance their dining experience. Guest at BURGER KING® can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu.

 

The unique appeal for BURGER KING® lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.

About the Burger King

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world.  The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visitthe BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

For more information please contact:

Ritu – PR 24×7 Network Ltd.

9827092823

breakfastnews@gmail.com

American burger chain BURGER KING®arrives in Amritsar

 

American burger chain BURGER KING®arrives in Amritsar

 

Amritsar, December 29, 2015: BURGER KING®, the American burger chain is all set to launch its first store in Amritsar on 31st December 2015 at Novelty Mall, Novelty Chowk at Lawrence Road. With the opening of this outlet, BURGER KING® will now operate six restaurants in Punjab with outlets at Chandigarh, Ludhiana, Jalandhar, Amritsar and Zirakpur.

 

Commenting on the launch, Mr Rajeev Varman, CEO, BURGER KING®India said,‘We have been receiving an overwhelming response from Punjab and we look forward to serving our much loved burgers especially our signature -WHOPPER®to our guests at Amritsar.

 

He added “India is a unique market. The taste palates though is experimental, mostly people like to savour the taste they are brought up with. That is why we have created an entirely new menu for India. We have 6 vegetarian patties made from entirely different base materials, six options in chicken and one with mutton. The vegetarian and non-vegetarian mix of products is 50:50. We did a complete tour of several cities with a senior team, in places like Chennai, Ahmedabad, Amritsar, and Lucknow down streets. We started the product development process from scratch — we did not carry products from abroad but carried concepts and the cooking platform and ethos that BURGER KING® is known for.”

 

Apart from the flagship WHOPPER®, which is available for Indian consumers in Veg,Chicken and Mutton variants,the brand also hason offer a very unique and tasty Chicken Tandoor Grill burger and chicken Keema burger both being favourites across markets. In its endeavour to offer unique and great tasting products to customers, the brand has recently introduced The Bigg Boss WHOPPER®across all markets. The Big Boss WHOPPER® has been introduced as a special edition limited period product to commemorate Burger King India’s first anniversary. Apart from an eclectic menu, BURGER KING® also has a very easy upgrade to combo pricing that helps customers enhance their dining experience. Guest at BURGER KING® can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu.

 

The unique appeal for BURGER KING® lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.

About the Burger King

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world.  The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visitthe BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

For more information please contact:

Ritu – PR 24×7 Network Ltd.

9827092823

breakfastnews@gmail.com