Ventura Business Solutions & Smart Medical Systems launches World’s Smartest GI Endoscopy technology in India


Ventura Business Solutions & Smart Medical Systems launches World’s Smartest GI Endoscopy technology in India


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~Innovative G-EYE™ endoscope technology allows doctors to enhance the prevailing detection rate of 60% to 98%~


~ Early stage diagnosis and effective treatment of Colorectal Cancers and other severe Gastro Intestinal disorders is now possible in India with this advance technology ~


~Company has introduced innovative and cost effective endoscopy devices- G-EYE™ endoscope and NaviAid™~




New Delhi, August 9, 2016: Ventura Business Solutions introduced India’s first Smart endoscopy technology, G-EYE™ endoscope and NaviAid™ in a strategic partnership with Israel based, Smart Medical Systems, a developer and manufacturer of world-leading gastrointestinal (GI) endoscopy devices. In India and other parts of the world, Endoscopy procedures give only 60% detection rate but with use of SMART’s G-EYE Endoscope technology, this detection rate gets enhanced to 98% thus almost eliminating missing of detection of any growth that may need surgery or loss of life later on. This revolutionary solutions can improve the diagnosis and therapy of GI (gastro-intestinal) disorders and diseases, most notably, colorectal cancers. Colorectal cancer is the third most common cancer in men and the second most common cancer in women worldwide and there are a growing number of colorectal cancer patients in India. With this new G-EYE™ endoscope technology doctors can ensure early diagnosis and effective treatment of colorectal cancer and other gastrointestinal diseases which are common in the country.

The products have received rave reactions from well-known hospital chains in India including Asian Institute of Gastroenterology, Fortis, Apollo, Max, Gangaram, Aster CMI, Sunshine, Manipal, Columbia Asia Hospitals, and PGI Chandigarh.

The two companies held a special event to launch Smart’s product line in New Delhi as a part of their strategic partnership, under which Ventura will deploy Smart’s products in the Indian and South Asian market. The launch event was graced by internationally acclaimed Nutrition and Gastroenterology Expert, Dr. Zamir Halpern from Tel Aviv Sourasky Medical Center, Israel.

SMART’s flagship product, the G-EYE™ endoscope, uses innovative balloon technology to uncover pre-cancerous polyps that are hidden behind the colon’s natural folds. Pricewise, Smart’s solution costs almost 1/5th of the nearest competitor, which means it is highly affordable for the hospitals and patients alike. The company has additional balloon products under development and commercialization, designed to allow standard endoscopes to access and visualize portions of the GI tract currently only accessible with the use of highly specialized equipment.

The G-EYE™ endoscopy technology also provides the ability to perform double balloon enteroscopy on-demand which means no prior preparations of the equipment or the patient is required.

Speaking about the clinical impact of newly launched products on contemporary gastroenterology, internationally acclaimed Nutrition and Gastroenterology Expert, Dr. Zamir Halpern from Tel Aviv Sourasky Medical Center, Israel said, Smart’s new -EYE™ endoscope and NaviAid™ solutions significantly enhance the technical and therapeutic aspects of colonoscopy and enteroscopy procedures. It is a unique opportunity and great privilege for me to share my clinical experience with Smart’s unique product platform, which represents a new standard of care in colorectal cancer prevention and GI endoscopy.”

Speaking on partnership with Ventura, Misha Krakowsky, Executive Director of Asia Pacific for Smart Medical Systems said, “Our alliance with Ventura provides us with a great opportunity to serve the medical community in India, enhancing physicians’ capabilities during endoscopy procedures and providing better treatment for patients.”

Satya K., President & CEO of Ventura Business Solutions said “Smart Medical’s technology offers a unique value proposition to medical centers, physicians and patients. Our mission is to make this unique technology highly accessible to hospitals and endoscopy centers.”   

About Ventura Business Solutions

Ventura Business Solutions Ltd. specializes in market introduction and sales generation of high-profile technology-enhanced products, in the fields of Medical Devices, Telemedicine and remote medicine, and others. Ventura’s strength lies with decades of experience in doing business in India, a diversified network of connections and access to distribution and marketing channels, strong nationwide logistic and service infrastructure, and experience in building and maintaining professional teams. Ventura establishes high-quality, dedicated teams for each medical technology under commercialization, to provide complete focus and attention, customize the clinical activity and business model, and leverage the product’s qualities and local market attributes in a synergetic manner.

About Smart Medical Systems

SMART is a pioneering developer and manufacturer of innovative gastrointestinal (GI) endoscopy devices. SMART’s balloon technology revolutionizes the field of GI endoscopy, and has been proven to increase polyp detection rates and enable completion of otherwise difficult or impossible-to-complete procedures. SMART’s platform addresses key unresolved gaps in the field, and has won the Frost & Sullivan Product Innovation and Product Leadership Awards, as well as the American College of Gastroenterology Colon Cancer Prevention Award. SMART is headquartered in Israel, and operates in the United States through its wholly-owned subsidiary, SMART GI Inc., and in Greater China through its Hong Kong subsidiary, Medico HK Limited. For more information, please visit:


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